I think there could be 2 reasons for Big Red doing this:
1. They are trying to get people to come over to their network before LTE starts rolling out and they charge a premium for LTE service (circa Sprint).
2. This iPhone rumor is almost a sure-thing for release early 2011 on Verizon. They would obviously charge a premium, like ATT, to use iPhone. If they use the plans as they stand now, it would start at, what, $89 for the 450min plan? Plus an iPhone premium would put them well over $100, which I believe is more expensive than ATT. It makes sense for Big Red to drop their intro minutes/data plan to $69 because then they can charge a larger premium for iPhone data and make more money off those users.
While #1 seems to be a good possibility, I think #2 would be the smart thing to go for in order for Verizon to capitalize on their service charges once the iPhone comes to their network.
Anyone get lucky yet??
I was told it is a email promotion and you need to forward them the email in order for you to get it.