In a move that, at first glance, seems like just another brick in the wall of Verizon asserting itself lately, stories are now surfacing that Verizon will open its own “V-Cast Apps” store to go alongside the Android Market. Yes, there is currently a Verizon tab within your Android Market app on your phone, but this is different. According to the articles linked below, it will be its own separate app, and there will be an approval process for any apps submitted to V-Cast Apps. Check out the articles below for more details and for Verizon’s official press release, as well as why they think V-Cast Apps is a good idea.
As the double rainbow guy says so fervently... what does it mean? (if you don’t know what I’m referring to, youtube “double rainbow guy”) Well, it might mean nothing. It might have little effect. It might add competition for the Android Market, which is typically good for the end user. It could simply be another “brick”, as I previously mentioned. It could mean a number of things...
When I try and step back and look at the forest, this is what I’m seeing. Back in October of 2009 there was a perfect storm brewing. Verizon needed to be a stronger competitor in the smartphone market. Google needed Android to become a household name. Motorola needed to manufacture a solid device that would put them back on the map. Long story short - they all accomplished what they wanted, alongside a massively successful marketing campaign (blitz?) by Verizon. Now that the storm is settling, what are we seeing? Motorola is locking up bootloaders and adding their own software (Blur). Verizon is reclaiming some semblance of control of their phones again with moves like V-Cast Apps and the Bing/Google search debacle. Google, at first glance anyway, is between a rock and a hard place. On the one hand, Android is huge now, compared to just 1 year ago. On the other hand, Android is being modified, tweaked, some might even say contaminated, by the carriers.
Is it possible that our hacking based community is thinking too idealistically? Android is open source, so maybe this is exactly how Google envisioned it. After all, they only really make money off of ads, and the more devices Android occupies, the more ads they can sell. So, maybe Google is as pleased as Verizon and Motorola at this stage. Maybe Google has no problem sitting back and watching Verizon make these moves. Verizon, after all, is still truly the one in control. Until our American way of doing wireless changes, the carriers will always have the final say. Lest we also forget, these are all for-profit corporations whose number one goal is (and should be) to increase the value to shareholders.
V CAST App Store to compete with official Android Market? – Android and Me
Verizon To Undercut Google Again, Put V-Cast App Store On Android Phones
Don't forget to follow the Droid news team on Twitter, Facebook, and via RSS