2010, the year of the Android? You can certainly say so, after reviewing Canalys' latest smartphone market analysis. Compared to Q2 2009, shipments of Android handsets increased by almost 900%. That's 9x more shipped in this quarter than in the same quarter last year. How does this compare to the other smartphone platforms? The worldwide smartphone leader is still Nokia, who is the major provider of its "cheap" Symbian phones to China. Nokia saw 41% growth in smartphone shipments over the past year, shipping a record 23.8 million headsets in Q2. This represents over 77% of the total smartphones sold in Q2. However, Nokia is falling behind fast, as the worldwide smartphone shipments increased 64%. Apple saw a 61% increase, 41% for RIM, and as mentioned before, 886% for Android.
And what about total market share? Thanks to a 9-fold increase in smartphone shipments, in the United States, Android has jumped all other major platforms, with a 34% market share. RIM trails just behind with 32%, and Apple is at 21.7%. Now that Android has topped the market in the United States, and is growing exponentially worldwide, I don't see Android's presence slowing anytime soon. And as you can see with Nokia's strong worldwide presence (77% of total smartphones shipped), for Android to become as successful, more low-end Android phones need to hit the market. Although many of us scoff at these low-end devices, there is a huge need for these in China, as well as the developing world.
Canalys' take on the Android phenomenon:
Here's a market share comparison between China and the US:The latest release of our detailed and complete country-level smart phone shipment data for Q2 2010 clearly reveals the impressive momentum Android is gaining in markets around the world, said Canalys VP and Principal Analyst, Chris Jones, commenting on the publication. In the United States, for example, we have seen the largest carrier, Verizon Wireless, heavily promoting high-profile Android devices, such as the Droid by Motorola and the Droid Incredible by HTC. These products have been well received by the market, with consumers eager to download and engage with mobile applications and services, such as Internet browsing, social networking, games and navigation. The United States smart phone market grew 41% year on year. It is the largest smart phone market in the world by a significant margin, with 14.7 million units accounting for 23% of global shipments in Q2 2010. Android devices collectively represented a 34% share of the US market in the quarter, and with growth of 851% Android became the largest smart phone platform in the country.