DroidForums.net is the original Verizon Android Forum! Registered Users do not see these ads. Please Register - It's Free!
Page 1 of 3 123 LastLast
Results 1 to 10 of 29
Like Tree18Likes

Thread: How to sell the Motorola X?

  1. RS Admin
    pc747's Avatar
    Member #
    18832
    Join Date
    Dec 2009
    Posts
    16,618
    Liked
    1681 times
    Phone
    moto droid
    Premium Member
    #1

    How to sell the Motorola X?



    If you read my initial Motorola X review you will see that my opinion of the device shifted from seeing it as a colossal failure to a solid device. With that said, I do not see how Motorola can sell that device up against the HTC One, S4, Droid Ultra Maxx, the upcoming Note 3 and the new iPhone.

    Seeing it in the AT&T store with most of the features deactivated sitting next to the S4, HTC One, and the iPhone 5, there is nothing that will gravitate you to that phone. Many are aware of the Note 3 and the new iPhone releasing soon. Samsung is coming off a lot of momentum from the original Note, the S3, the S4 and the Note 2 which people love, so you can expect people to be anticipating the Note 3. Also, Apple is going to continue to sell iPhones.

    On Verizon looking at the Droid Ultra Maxx, I really can not see passing it up for the Moto X. So, knowing what you are up against in competition, including the cost in trying to keep an American made phone, I want you to play marketing exec. Let's see what plans you can come up with to sell this phone.

    In other words convince me and others why I should pass up on all these other devices to buy this Moto X. Get creative with it, whether it be a quick Youtube video, photos, etc. (Please keep it clean.) Whomever can come up with the best idea will win a $25 gift card.
    Last edited by dgstorm; 09-01-2013 at 09:04 PM.
  2.  
     
     
     
  3. Droid Ninja
    bweN diorD's Avatar
    Member #
    181577
    Join Date
    Mar 2011
    Posts
    1,653
    Liked
    115 times
    Phone
    Bionic, Gnex, N7, RMHD, G2
    #2
    i think there add should revolve around a mission impossible theme, because that's what moto is up against.
    mr. vegas likes this.
  4. Master Droid
    KaChow's Avatar
    Member #
    307229
    Join Date
    Nov 2012
    Location
    Philadelphia
    Posts
    717
    Liked
    244 times
    Phone
    SM-N900V
    #3
    I truly think that the Moto X is a marketers dream. The device is not meant to be a premium device; we know this from the specs and reviews. It is not meant to sit next to an HTC One, or Samsung GS4, or LG G2, or any of those top performing premium devices. The goal with this device is simple this, take out Apple. The easiest way to knock a Giant down is to sweep the legs. To do this Motorola needs to slash the price on Moto X, lose money to make BIG money. The Moto X should be sold Carrier Unlocked from the Playstore with No Contract for $349, available in Black or White. As for the all US and International Carriers, they should all have full access simultaneously to Moto-Maker, if you want a fully-custom device on any carrier it should be there the way you want it. In addition all these devices should come with a Bootloader Unlockable (Non Developer Required.) At the same time the contracted price for this device should fall in at $149 for the 16GB, and $199 for the 32GB versions from Moto-Maker. If these devices were fully customizable, available this way on any carrier, attractively priced and can fly off the shelf this way faster than Nike custom sneakers, you would see an Android takeover with Moto X out in the lead.
    pc747, badtoy1986 and trestevenson like this.
    If you like this signature click on it, copy the [IMG] middle "URL" link to your signature-> in your settings... Enjoy!


  5. RS Lead
    dezymond's Avatar
    Member #
    3167
    Join Date
    Nov 2009
    Location
    Bay Area, California
    Posts
    10,393
    Liked
    1040 times
    Phone
    Galaxy s4
    Premium Member
    #4
    I think they had one key upperhand, hardware customization, but ruined it for themselves by only allowing it on AT&T so far. If they wanted to aim this at the general public (which I think they are trying to do), they should've made Motomaker available to all carriers. Society today seems to be more about individuality, and that is something the X can offer, but only if you're on AT&T, so they've limited it.

    Also releasing the new Droid lineup days before the X went up on sale was another bullet in their own foot. As much as they've pushed and advertised for the X, they undercut themselves with the new Droid lineup AND the fact that if you get the X on Verizon you only get black or white. Throw in the price of the device compared to its top tier competitors and there really is no reason to get the X. At this point, imo, the X is once again the step child of Verizon much like how the Nexus was.
  6. Master Droid
    jspradling7's Avatar
    Member #
    258241
    Join Date
    Apr 2012
    Posts
    496
    Liked
    186 times
    Phone
    HTC One M8, Glass XE 2.0
    #5
    The ONLY way I can think of to sell that device is to try to make it "cool" through advertising... and I mean a LOT of advertising... no, I mean more advertising than that. : ) Seriously, they are going to have to imprint that X on everything including kids minds. And the above mentioned price cut may be necessary. No SIM locks. I'm not sure if a bootloader unlock will help that much in mass sales but it can't hurt. Sorry, I can't make videos. I guess your question is what to put in the advertising... I don't know, it has to be colorful, kids laughing and sharing, and borrowing, it has to focus on people having tons of fun with it.
    Last edited by jspradling7; 08-30-2013 at 04:09 PM.
  7. RS Admin
    pc747's Avatar
    Member #
    18832
    Join Date
    Dec 2009
    Posts
    16,618
    Liked
    1681 times
    Phone
    moto droid
    Premium Member
    #6
    Quote Originally Posted by KaChow View Post
    I truly think that the Moto X is a marketers dream. The device is not meant to be a premium device; we know this from the specs and reviews. It is not meant to sit next to an HTC One, or Samsung GS4, or LG G2, or any of those top performing premium devices. The goal with this device is simple this, take out Apple. The easiest way to knock a Giant down is to sweep the legs. To do this Motorola needs to slash the price on Moto X, lose money to make BIG money. The Moto X should be sold Carrier Unlocked from the Playstore with No Contract for $349, available in Black or White. As for the all US and International Carriers, they should all have full access simultaneously to Moto-Maker, if you want a fully-custom device on any carrier it should be there the way you want it. In addition all these devices should come with a Bootloader Unlockable (Non Developer Required.) At the same time the contracted price for this device should fall in at $149 for the 16GB, and $199 for the 32GB versions from Moto-Maker. If these devices were fully customizable, available this way on any carrier, attractively priced and can fly off the shelf this way faster than Nike custom sneakers, you would see an Android takeover with Moto X out in the lead.
    Quote Originally Posted by dezymond View Post
    I think they had one key upperhand, hardware customization, but ruined it for themselves by only allowing it on AT&T so far. If they wanted to aim this at the general public (which I think they are trying to do), they should've made Motomaker available to all carriers. Society today seems to be more about individuality, and that is something the X can offer, but only if you're on AT&T, so they've limited it.

    Also releasing the new Droid lineup days before the X went up on sale was another bullet in their own foot. As much as they've pushed and advertised for the X, they undercut themselves with the new Droid lineup AND the fact that if you get the X on Verizon you only get black or white. Throw in the price of the device compared to its top tier competitors and there really is no reason to get the X. At this point, imo, the X is once again the step child of Verizon much like how the Nexus was.
    You both make good points about motomaker. I too think they hurt themselves making it exclusive to att. Att is not really advertising it, at least not at my store. The moto X in an att store gets lost easily so to release an important part of selling this device exclusively to a carrier who is not going to push it like they should may cost them. If any thing they probably could have gotten away with making it a best buy exclusive. Next week Samsung will be unveiling the Note 3 so another device will push the X to the back page. The window Motorola had may be closing fast. In my opinion.

    As far as taking out the iphone...yeah too late. If they were going to do that they should have done like samsung with the s4 and released it earlier in the year. You can not release that phone with that little notoriety up against a new iphone. Iphone mania is going to engulf any kind of hype motorola can come up with. We talking about every news outlet with cameras outside apple stores and news anchors saying the "this is the best iphone ever" line. Yeah good luck with that.
    KaChow likes this.
  8. RS Admin
    pc747's Avatar
    Member #
    18832
    Join Date
    Dec 2009
    Posts
    16,618
    Liked
    1681 times
    Phone
    moto droid
    Premium Member
    #7
    Quote Originally Posted by jspradling7 View Post
    The ONLY way I can think of to sell that device is to try to make it "cool" through advertising... and I mean a LOT of advertising... no, I mean more advertising than that. : ) Seriously, they are going to have to imprint that X on everything including kids minds. And the above mentioned price cut may be necessary. No SIM locks. I'm not sure if a bootloader unlock will help that much in mass sales but it can't hurt. Sorry, I can't make videos. I guess your question is what to put in the advertising... I don't know, it has to be colorful, kids laughing and sharing, and borrowing, it has to focus on people having tons of fun with it.
    You may have something.

    This is who you could advertise to.

    Infact I am about to compete in my own contest


    The Motorola X

    the exclusive phone of

    jspradling7 likes this.
  9. RS Admin
    pc747's Avatar
    Member #
    18832
    Join Date
    Dec 2009
    Posts
    16,618
    Liked
    1681 times
    Phone
    moto droid
    Premium Member
    #8
    Motorola Google you are welcome you can thank me by sending me a moto x decked in red and gold with an unlockable bootloader.

    Sent from my SAMSUNG-SGH-I317 using Tapatalk 2
    KaChow likes this.
  10. Master Droid
    KaChow's Avatar
    Member #
    307229
    Join Date
    Nov 2012
    Location
    Philadelphia
    Posts
    717
    Liked
    244 times
    Phone
    SM-N900V
    #9
    Quote Originally Posted by pc747 View Post
    You both make good points about motomaker. I too think they hurt themselves making it exclusive to att. Att is not really advertising it, at least not at my store. The moto X in an att store gets lost easily so to release an important part of selling this device exclusively to a carrier who is not going to push it like they should may cost them. If any thing they probably could have gotten away with making it a best buy exclusive. Next week Samsung will be unveiling the Note 3 so another device will push the X to the back page. The window Motorola had may be closing fast. In my opinion.

    As far as taking out the iphone...yeah too late. If they were going to do that they should have done like samsung with the s4 and released it earlier in the year. You can not release that phone with that little notoriety up against a new iphone. Iphone mania is going to engulf any kind of hype motorola can come up with. We talking about every news outlet with cameras outside apple stores and news anchors saying the "this is the best iphone ever" line. Yeah good luck with that.
    It really is disappointing how the Moto X was advertised. I keep looking at the way Verizon straight-forwardly puts it under the ground, with this picture comparison.

    How to sell the Motorola X?-screen-shot-2013-08-11-9.06.53-pm-650x451.png
    After looking at this comparison, I am completely withdrawn from looking at the Moto X at least with Verizon. I happen to really like that BestBuy Exclusivity idea, I could certainly see them Marketing that device like crazy. At the same time if Motorola wanted to go really BIG on "Made in the USA" they could've had a Moto-Maker kiosk setup in a BestBuy store, a retail space like what Samsung does. With US workers assembling the finishing touches on a custom designed device. Now that would have been impressive and that certainly would have had a huge impression on US consumers. At the same though this device should have been at least marketed more like the Samsung GS3, when it came out for multiple carriers. Oh-well.
    Last edited by KaChow; 08-30-2013 at 04:39 PM.
    pc747 likes this.
    If you like this signature click on it, copy the [IMG] middle "URL" link to your signature-> in your settings... Enjoy!


  11. Droid Ninja
    gadgetrants's Avatar
    Member #
    96116
    Join Date
    Jul 2010
    Posts
    1,128
    Liked
    222 times
    Phone
    Motorola Droid3
    #10
    Quote Originally Posted by KaChow View Post
    I truly think that the Moto X is a marketers dream. The device is not meant to be a premium device; we know this from the specs and reviews. It is not meant to sit next to an HTC One, or Samsung GS4, or LG G2, or any of those top performing premium devices. The goal with this device is simple this, take out Apple. The easiest way to knock a Giant down is to sweep the legs. To do this Motorola needs to slash the price on Moto X, lose money to make BIG money. The Moto X should be sold Carrier Unlocked from the Playstore with No Contract for $349, available in Black or White. As for the all US and International Carriers, they should all have full access simultaneously to Moto-Maker, if you want a fully-custom device on any carrier it should be there the way you want it. In addition all these devices should come with a Bootloader Unlockable (Non Developer Required.) At the same time the contracted price for this device should fall in at $149 for the 16GB, and $199 for the 32GB versions from Moto-Maker. If these devices were fully customizable, available this way on any carrier, attractively priced and can fly off the shelf this way faster than Nike custom sneakers, you would see an Android takeover with Moto X out in the lead.
    Nicely done. I agree with 99.9%.

    I'd only add two minor thoughts. First, unsubsidized price from Google's Play Store should be $299. That should be good enough to cause a bit of mass hysteria (look at how $199 for the N4 is already causing a stir).

    Second, MAKE SURE THERE IS AN LTE VERSION THAT WORKS ON VERIZON'S NETWORK. Seems like a no-brainer, but as I did a mental inventory of the OG Nexus One...Nexus S...Galaxy Nexus...Nexus 4...yep, pretty much...all four phones were a DISASTER for Verizon customers, either because (a) a Verizon version was never released, or (b) if it was, it arrived later than other carriers, was heavily strapped down by Verizon, Google withdrew support for the CMDA radio, Verizon put a choke-hold on the upgrade timeline, or some combination of all those problems. So yeah, I'm a little miffed. And wondering why Google can produce a phone for the other three carriers but it's always such a struggle to produce one that Verizon will tolerate without trying to micromanage.

    -Matt
    pc747 likes this.
    Meaning of gadgetrants:
    (1) Goes on rants about gadgets
    (2) Gadgets put him in a trants (er...um, trance)
Page 1 of 3 123 LastLast

Links

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Similar Threads

  1. [RUMOR] Google to Sell Motorola Mobility to Huawei?
    By cereal killer in forum Android News
    Replies: 33
    Last Post: 04-12-2012, 07:17 AM
  2. Replies: 14
    Last Post: 05-10-2011, 01:30 AM
  3. motorola droid replaced? should i sell!!
    By pookie025 in forum Android General Discussions
    Replies: 6
    Last Post: 06-01-2010, 07:29 PM

Search tags for this page

how is moto x selling
,

pacman

Click on a term to search our site for related topics.
Find us on Google+