DroidForums.net is the original Verizon Android Forum! Registered Users do not see these ads. Please Register - It's Free!
Page 1 of 3 1 2 3 LastLast
Results 1 to 10 of 21
Like Tree16Likes

Thread: Beats by Dre Supposedly Looking to End HTC Partnership

  1. Editor in Chief
    dgstorm's Avatar
    Member #
    154790
    Join Date
    Dec 2010
    Posts
    6,362
    Liked
    2079 times
    Phone
    Enter Current Phone Model Here
    Premium Member
    #1

    Beats by Dre Supposedly Looking to End HTC Partnership


    According to a report in the Wall Street Journal, the Beats by Dr. Dre Company may be planning to dump HTC. If you remember way back in 2011, HTC actually actually bought a 50.1% stake in the company. Then in 2012, when things started really going downhill for HTC, Beats by Dre purchased 25% of the company back from HTC. As it turns out, as bad as things have been going for HTC, the opposite has been true for Beats by Dre. They have grown their business from $200 Million in revenue in 2010 to $1 Billion in 2012. Beats by Dre now holds about 59% of the US premium headphone market.

    It looks like Beats by Dre now wants to find a better partner, one that matches its success. To do that, they would have to purchase back their 25% stake at quite a bit more than the original $150 Million it was previously valued at. Still, it is something they can likely afford, and the cash would likely be more valuable to HTC right now than the partnership.

    For now this is just "insider intel," but it will be interesting to see how this drama unfolds. The question remains, "Was this partnership ever worthwhile for either company from the get go?"

    Source: AndroidPolice
  2. Master Droid
    jspradling7's Avatar
    Member #
    258241
    Join Date
    Apr 2012
    Posts
    519
    Liked
    193 times
    Phone
    HTC One M8, Glass XE 2.0
    #2


    I wonder who they want to partner up with now. Googerola?
  3. RS Lead
    dezymond's Avatar
    Member #
    3167
    Join Date
    Nov 2009
    Location
    Bay Area, California
    Posts
    10,400
    Liked
    1045 times
    Phone
    Galaxy s4
    Premium Member
    #3
    Now is it going to be Moto or Sammy? Either way I think it's a smarter move by Dre.
  4. RS Admin
    pc747's Avatar
    Member #
    18832
    Join Date
    Dec 2009
    Posts
    16,643
    Liked
    1699 times
    Phone
    moto droid
    Premium Member
    #4
    Think HTC and Beats were looking to try and capitalize on the urban market, the people who appeal most to the beats brand. Just look at one of the first commercials they put out.


    The reality is that they didnt advertise strong enough in that area and HTC is not going to just advertise a phone to one area plus I think HTC struggled with trying to find their identity. This partnership could have been a stronger partnership but neither wanted to put in the leg work to truly capitalize off it and as a result they are not truly getting in the revenue to reflect that. Though I will say that Beats should hold off trying to jump the ship as people are starting to gravitate to the htc one and the beats brand is starting to slowly reach the urban market. HTC needs to put out another successful HTC one "like" device and push advertisement in to key movies and music videos.
    bazar6 likes this.
  5. Droid Ninja
    johnomaz's Avatar
    Member #
    87119
    Join Date
    Jul 2010
    Location
    Central Valley, California
    Posts
    2,263
    Liked
    400 times
    Phone
    HTC One M8
    #5
    Beats Audio is just an EQ. Its been shown that products with Beats built in tend to have a very flat normal EQ and then an EQ with the highs and lows boosted up quite a bit. They intentionally make the sound with beats turned off sound bad so theirs sounds better no matter what. Its just a gimmick and has been put in ROMs already since its just an EQ. No real big loss.
    dgstorm, liftedplane and bazar6 like this.
    -------------------------------
    HTC One M8
    -------------------------------
  6. RS Lead
    dezymond's Avatar
    Member #
    3167
    Join Date
    Nov 2009
    Location
    Bay Area, California
    Posts
    10,400
    Liked
    1045 times
    Phone
    Galaxy s4
    Premium Member
    #6
    Quote Originally Posted by johnomaz View Post
    Beats Audio is just an EQ. Its been shown that products with Beats built in tend to have a very flat normal EQ and then an EQ with the highs and lows boosted up quite a bit. They intentionally make the sound with beats turned off sound bad so theirs sounds better no matter what. Its just a gimmick and has been put in ROMs already since its just an EQ. No real big loss.
    The average consumer doesn't know this. They see the Beats name and associate it with high quality, again this is the average consumer. Audiophiles and phone savvy consumers know that Beats is just an EQ or that there are other higher quality lesser known brands out there.
    pc747 likes this.
  7. Droid Sensei
    kodiak799's Avatar
    Member #
    39354
    Join Date
    Feb 2010
    Posts
    4,714
    Liked
    403 times
    Phone
    HTC Rezound
    #7
    Quote Originally Posted by dezymond View Post
    The average consumer doesn't know this. They see the Beats name and associate it with high quality, again this is the average consumer. Audiophiles and phone savvy consumers know that Beats is just an EQ or that there are other higher quality lesser known brands out there.
    Yeah, but what about those uncomfortable headphones that wouldn't fit in your ear that came with the Rezound? Didn't think about that did ya!
    pc747 likes this.
  8. Droid Ninja
    MissionImprobable's Avatar
    Member #
    221238
    Join Date
    Sep 2011
    Posts
    1,901
    Liked
    263 times
    Phone
    Droid 2
    #8
    It's all about marketing. HTC failed here. I run into so many people who buy into the Beats hype and think they're getting good audio quality. Not to mention knowing that the over-the-ear sets are poorly designed and definitely prone to breaking. Regardless, people buy them and HTC had a marketable gimmick that they failed to capitalize on.

    That said, who needs their horrid EQ? On-board mixing FTW!
    dezymond, pc747 and bazar6 like this.
    What is best in life? "To crush your enemies, to see them driven before you, and to hear the lamentations of their women."
  9. RS Lead
    dezymond's Avatar
    Member #
    3167
    Join Date
    Nov 2009
    Location
    Bay Area, California
    Posts
    10,400
    Liked
    1045 times
    Phone
    Galaxy s4
    Premium Member
    #9
    Quote Originally Posted by kodiak799 View Post
    Yeah, but what about those uncomfortable headphones that wouldn't fit in your ear that came with the Rezound? Didn't think about that did ya!
    Same principle, those were Beats earbuds right? Sure those things were probably prone to breaking, but it's assumed that "hey they're Beats so they must be built well".

    The general consumer sees Beats as a high quality brand. What they don't know without researching is that there are lesser known brands and less expensive brands that have the same sound quality, and many better, than Beats. Beats is sought after because of marketing. Kids see their favorite artists supporting Beats and in turn they want to support it. Ask any audiophile, and I can almost guarantee you they think Beats is way overrated and highly overpriced.
    Last edited by dezymond; 08-19-2013 at 01:34 PM.
  10. RS Admin
    pc747's Avatar
    Member #
    18832
    Join Date
    Dec 2009
    Posts
    16,643
    Liked
    1699 times
    Phone
    moto droid
    Premium Member
    #10
    Quote Originally Posted by MissionImprobable View Post
    It's all about marketing. HTC failed here. I run into so many people who buy into the Beats hype and think they're getting good audio quality. Not to mention knowing that the over-the-ear sets are poorly designed and definitely prone to breaking. Regardless, people buy them and HTC had a marketable gimmick that they failed to capitalize on.

    That said, who needs their horrid EQ? On-board mixing FTW!

    Exactly. Place the phone in the right music video or movie and they have a market. HTC the past few years seem to have no direction and the products showed that.
Page 1 of 3 1 2 3 LastLast

Links

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Similar Threads

  1. Replies: 17
    Last Post: 05-05-2013, 03:49 AM
  2. Replies: 97
    Last Post: 02-24-2011, 12:55 PM
  3. Replies: 7
    Last Post: 02-12-2011, 12:50 PM
  4. Seeking Development Partnership
    By dtdlurch in forum Android App Developers
    Replies: 1
    Last Post: 11-14-2010, 12:29 PM
Find us on Google+