It looks like Sony is getting strategic when it comes to their next new mobile tech launch. According to their press invite, Sony will be having their next press event on the same day, and just a few hours before Samsung's Unpacked Event on September 4th. Both of these events are just a day before IFA kicks off in Germany. Samsung is starting their event at 7PM (local time), while Sony's will be at 4:15PM.
The media will have their work cut out for them rushing to cover both unveilings, although Sony was gracious enough to allow a two-hour window between events. Of course, we will cover both events remotely and share all the juicy details with you on the fly!