It's ironic when the industry leader plays follow the leader with their competitors. That's apparently a new trend we are seeing. Just moments ago we shared a story about AT&T following in T-Mobile's footsteps with their Next plan designed to compete with T-Mobile's Uncarrier and JUMP program. Late last night some intel hit the web that Verizon will be jumping in the conga line as well. According to the leaked information, Verizon will be offering its own program called "VZ Edge" and will likely be launched on August 25th. Here's a quote with the details,
The leak didn't share all the details of VZW's new concept so it's possible they are still fine-tuning the details, but something is definitely in the works.Verizon is preparing to announce a new program that would allow subscribers to upgrade their smartphones more often to “stay on the leading edge of technology.” The program, reportedly known as VZ Edge, would allow customers to “pay a monthly fee instead of purchasing a device upfront,” and “upgrade anytime once 50% of the device is paid off.” Verizon notes that customers will benefit by “receiving the latest devices on the best network,” have lower upfront costs, avoid upgrade fees and won’t be required to sign a contract.
When T-Mo first announced their new desire to shake things up in the mobile industry, we speculated that it wouldn't be too long before the other carriers offered something similar. That prognostication was right on the money. It may not be surprising, but it is certainly welcome.