If rumors from DigiTimes are correct, Google has no plans to chase the ultra-cheap pricing model to the bottom of the toilet with their next Nexus 7. According to their sources, Google is planning to stick with similar pricing for their next generation of the Nexus 7 tablet and may even increase it slightly to $229.99. Google wants to make sure they lock up the mid-range segment and avoid competing in the entry-level arean. Here's a quote with the details,
What do you guys think? With the rumored higher end specs of the next generation Nexus 7, will it still be a bargain at $230?Google's second-generation Nexus 7 tablets are estimated to be available in the retail channel in July with a 16GB version priced at US$229 to avoid competing directly against entry-level tablets, according to sources from the upstream supply chain.
As first-tier brand vendors have been trying to expand their sales through price cuts, Google is not looking to follow suit, but will instead focus on defending the US$199-249 segment of the 7-inch tablet market and target competitors such as Amazon and Apple, the sources said.
The sources said that in the second half, Apple's iPad mini will still focus mainly in the high-end segment, second-generation Nexus 7 the mid-range segment (US$200-250), Samsung's tablets both the mid-range and entry-level segments, and Acer and Asustek Computer's models the entry-level segment (below US$159).