Verizon's CEO Lowell McAdam was recently in the public eye discussing Verizon's new “Powerful Answers” campaign, but towards the end had some intriguing things to say about T-Mobile's new "Uncarrier" pricing. When asked if it was something Verizon would ever adopt, he indirectly indicated it was something they were watching closely, and also made it clear it is something they would consider if customers wanted it. Here's a quote with more of the details,
Some have argued that T-Mobile's new pricing structure is really just marketing speak, and the points are valid; however, there is no denying the mathematics which indicate a substantial savings compared to the way cell phone plans in the U.S. are currently handled. There is also no denying the appeal of being free from a two-year contract. Even if you are still paying for a device for an extended period of time, the idea that you can go to other carriers if you are unhappy with your current service is attractive.McAdam was recently on stage to raise awareness for their “Powerful Answers” campaign and upon exiting, McAdam was asked about T-Mobile and if this was something Verizon Wireless would consider.
McAdam had said it would be “pretty easy” to change up their current model and drop the contracts. He even suggested that there would be some consideration if this was something that customers began asking for. While things clearly aren’t going to be changing for Verizon Wireless users just yet, McAdam did go on to mention that he is happy when he sees something different begin tried.
In the end, it's probably not too surprising that Verizon is watching this carefully to see how it pans out. After-all, if T-Mobile actually starts taking customers away from them, Verizon will need to shift gears quickly.