T-Mobile made their big "Un-Carrier" splash today at the press event. During the event they called out the outer carriers in a bold and aggressive way. They hinted that the other carriers were greedy and are taking advantage of customers with contracts and confusing pricing. Of course, each of the other carriers did respond to this tirade. They couldn't leave the verbal attack unanswered. That would be bad for PR. What's bad for PR is great entertainment for us. Here's a breakdown of responses from each of the other big three carriers; Verizon, Sprint and AT&T.
Here was Verizon's response:
It's a bit on the defensive side, although they mostly seem indifferent. The response has a hint of passive-aggressiveness, and seems to poke subtle fun at T-Mobile's concept.“Verizon Wireless customers have for years enjoyed the ability to purchase a phone at full retail price on month to month contract. Phones on our website are offered at full retail price as well as the discounted price to give customers a choice in how they purchase their mobile devices.”
Here's Sprint's reply,
This one sounds like the most well though-out response, although it was obviously crafted by a marketing master. As an editor, I must point out the first sentence is a bit of a run-on and should have been broken up into two. Despite that hiccup, the content is actually quite useful and informational.“Sprint gives its customers the best of both worlds with Truly Unlimited 4G LTE data on smartphones and the best value for customers with a savings of $110 over T-Mobile when comparing the total cost of ownership over two years for the 16 GB version of the Samsung Galaxy S III. In addition, true no-term contract options are available with Virgin Mobile, Boost Mobile and Sprint As You Go.”
Finally we have AT&T's clever retort,
Well now... we would call this pithy, yet it completely lacks any substance, so is really just utterly useless. Apparently, AT&T is run by a bunch of pre-teen girls from "The Valley". At least it's good for an afternoon laugh."Whatever."
What do you guys think? Could these companies be singing a different tune if a mass exodus of customers head over to T-Mobile in the future?