As long as it doesn't turn to mudslinging I think it's harmless fun that keeps the energy up and promotes a little free advertising. No harm in stirring the pot.. it's when you spit in the pot that you cross the line. I do agree with HTC on that one point about the plastic; that's one of the reasons I never wanted a galaxy series device. If the HTC One is as successful as HTC expects it to be then more power to them, otherwise this may come off as HTC being a sore-loser.
At any rate my Droid 4 has Jelly Bean now and is almost like a whole new device so I plan to stick with it a good while longer.
This is the first Android phone made from metal for crying out loud. HTC acts like they have been making metal phones for decades. Not to mention the fact that no one knows whether or not the metal will affect the radios.
Actually, the OG DROID was metal. Sometimes I wish this was a standard for all android phones, for the durability, however, I like the lightness of my Note II. Imagine this phone in metal.... It'd rip my pants off!
I think it's fun.
But all Sammy needed to say: "At least we update our phones".