It looks like T-Mobile will soon take a big gamble to shake-up the carrier industry in the United States. They plan to implement their new "uncarrier" strategy in the US on march 26th and have sent out invites for the press event. They will be moving forward with their "contract-free" wireless approach in an attempt to woo customers away from the big three competitors, Verizon, Sprint and AT&T. As you can see in the leaked @evleaks twitter post above, the invite says, "We're still a wireless company. We're just not going to act like one anymore." This could be more than just marketing hype too. Here's a quote with more of the details,
This definitely seems like a truly intriguing idea. Do you guys think it could catch on? If it does we could see T-Mobile rise to prominence, or at the very least force AT&T and Verizon to offer more competitive pricing.T-Mobile just sent out invites to a press event on March 26 in New York which very interestingly reads, “We’re still a wireless company. We’re just not going to act like one anymore.” EVLeaks tweeted a picture of the invite, which gives us a lot more information about the new strategy which includes -
- No contracts! As the invite says, “We think you should be able to upgrade your phone when you want, and not when you carrier says so.” This definitely makes a lot of sense and is a great move, as the 2 year contract system isn’t suited for the way mobile technology is changing, with new devices releasing in at least a yearly cycle, if not sooner.
- T-Mobile will be the only network to offer unlimited talk, text, and data without the need of an annual contract.
- If you’re worried that a move to no contract would mean having to pay full price for smartphones, don’t worry, because T-Mobile will be introducing new plans to buy devices with just $99.99 down. This is of course, applicable to only “well-qualified” buyers on activation of a new rate plan, so now would be a good time to check that credit score.
Apart from the new strategy, we can also expect T-Mobile to announce the activation of its 4G LTE network in select cities during the event. Considering the fact that T-Mobile will be carrying both the HTC One and the Samsung Galaxy S4, along with its new strategy and growing 4G LTE network, the company is definitely on the right path.