Things are truly getting desperate at HTC says a new report from the Wall Street Journal. According to the article, the delays for the HTC One have been confirmed to be because of supply shortages for parts on HTC's new UltraPixel camera. However, that's not the only reason. Apparently HTC has done a bad job managing their supply chain because their phones have been selling so poorly. Because of constant interruptions, missed order forecasts and downgraded parts orders over the past year and a half, they have been downgraded and are no longer a "tier one customer."
As if that weren't bad enough, supposedly, HTC's CEO Peter Chou has effectively bet his job on the success of the HTC One. The WSJ reports that Mr. Chou informed other executives within the company that if the HTC One flops he will step down from his position. In this instance, it's hard to see if this is admirable or not. Falling on your sword in loyalty to show your passion and commitment seems noble, but it may be too little too late for the once great mobile tech company. What will it take to save HTC?