Sprint Agrees to FM Radio Chip Deal for Future Smartphones with Emmis Communications
The first step in the quest to bring an analog FM radio chip to our smartphones was just undertaken by Sprint. Previously, we shared with you a story about a company called Emmis Communications. This small startup is working hard to get good quality analog FM radio chips into smartphones. This is so users don't have to eat up their precious data minutes just to hear the radio. They were able to work out a deal with Sprint to get the ball rolling. Here are a couple of quotes with more details,
Here's some additional info,
Sprint has agreed to activate FM analog tuners in a total of some 30 million devices over three years. The carrier will determine which models get chips, but Brenner said devices will include smartphones and possibly tablets and “phablets,” which are large form-factor phones.
Free local FM radio would be delivered on these devices through apps like one Emmis is developing called NextRadio. Consumers today who want to hear radio stations on most smartphones must do it via streaming and thus incur data charges.
It will be interesting to see if they can get any of the other carriers to try this out. Perhaps there's a bigger market for this concept than many of us realize.
Emmis has helped lead the effort to convince wireless companies to offer over-the-air FM reception of local radio signals; the Sprint development is seen as its first big win. For such reception to be possible, though, the consumer will need an app to play that content. Multiple companies could develop such apps.
Emmis has been working on its NextRadio app in hopes it will be adopted by others in radio. The app will allow playback of all local FM signals but also provide access to enhanced features that connect to a multitude of content types on the Internet.
Asked whether NextRadio was part of the Sprint agreement, Brenner said, “NextRadio has been presented as a universal FM radio application with the ability to present a common-listener experience and mobile advertising features synchronized with over-the-air radio. Sprint will launch with NextRadio because they need a single party to represent this commercialized application.”
In addition to the ad time promised by the agreement, Sprint will receive 30 percent of the revenue from ads on the app. Emmis will manage that traffic, make sure Sprint gets its money and receive a small management fee, presumably from broadcasters that use the app. The yet-unspecified fee would apply only to stations that use Emmis’ TagStation software in conjunction with the the NextRadio app; conceivably, stations could do this on their own instead, but they would need to develop an app that complies with Sprint’s specs, he said.
Thanks for the tip, Str8Aro!
Chip Deal for Future Smartphones with Emmis Communications
While this is nice I still have my unlimited data and I just paid for Pandora One last month. So I'm good for now.
Beamed from the Nexus Galaxy.