If this latest US & UK consumer satisfaction study is to be believed, not only is the iPhone no longer the top dog, it barely cracks the top 5 anymore, at least as far as individual devices are compared. According to a recent customer satisfaction survey performed by mobile research firm OnDevice, there are four Android devices which scored higher than the iPhone 5. The four Androids that beat out the iPhone 5 are a diverse and surprising group as well, with only one of them being top-of-the-line models. Here's the list (also shown in the pic above):
- The Motorola Atrix HD took the number one spot and scored an 8.57.
- The Motorola Droid RAZR M came in second with a score of 8.5.
- The HTC Rezound 4G was in third scoring 8.32.
- The Samsung Galaxy Note 2 held fourth place with an 8.26.
- The iPhone 5 took fifth place with a score of 8.23.
It is important to note, then when asked about brand preferences, on an aggregate level, Apple scored in first place, with Google, Motorola, HTC and Nokia following in that order. One of the other interesting things to realize about this study is that apparently, having access to 4G speeds changes people's perspective, if only a little bit. Here's a quote with the summary of the study,
Thanks for the tip, grenefroggie!Summary• Despite Apple’s success, some Android devices are now commanding higher levels of user satisfaction, with the much anticipated iPhone 5 only ranking fifth in device satisfaction in a study of 93,825 US mobile users, behind four Android powered devices.• In fact US mobile users reported a higher satisfaction with their Motorola’s Atrix device (8.57), an Android powered device at a far lower price point, than Apple iPhone 5 users (8.23).The 4G effect• 4G is having an impact on device satisfaction - the top 5 devices for satisfaction in the US are 4G capable devices, and users with a 4G subscription reported a higher device satisfaction (7.76) than those with no 4G subscription (7.28).• Device satisfaction also impacts how satisfied users are with their mobile network operator, with 4G subscribers more positive towards their mobile operator, than non 4G subscribers. It’s a great opportunity for network operators not only to increase satisfaction, but also revenue and loyalty.UK• In contrast, in the UK where there is only one 4G network operator EE, the iPhone 5 is under less pressure from competitive devices, ranking second in user satisfaction.• However in the study of 52,140 UK mobile users, the HTC One X did score higher (8.47) than Apple’s iPhone 5 (8.21).