I'm also a very long time customer of over 9 years. It looks like I will likely be jumping when my contract is up. It's nothing to do with the increase in prices. It's how they have treated me as a customer. I've always spent the money to be on the best network and because I was treated very well. That quality treatment use to grow along with the time I have been a customer, but that has stopped. I would have been happy to pay more a month for the unlimited data.
There is a lot B.S. in the new policies and statements made also. They better add more to the new plan, because the coverage in my area is not perfect and the lead in 4G is going away fast. So right now the higher bill isn't adding up either. MetroPCS phones are getting better phone service than me in some areas.