New Marketing Trend Emerging Among Teens; Surface & Galaxy 'Cool' & 'Apple is Done'

[mountainbikermark]

The iPhone is the Jitterbug of smartphones. The kids have outgrown their Jitterbugs.

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[LuvMusic]

My 17 year old son just got a new phone.....he had been an Iphone fanboi and I assumed he would get an Iphone 5. He walked out with an SIII. Said Apple wasn't cool anymore. Looks like he fits the demographic research!

[StupidGenius]

My 17 year old son just got a new phone.....he had been an Iphone fanboi and I assumed he would get an Iphone 5. He walked out with an SIII. Said Apple wasn't cool anymore. Looks like he fits the demographic research!

Same here. Both of my sons want SIIIs.
Samsung really hit a homerun with their marketing campaign. Apple-mocking aside, they did a nice job of showing off the software and hardware features rather brilliantly.

[droidbionicmaster]

Iv been notcing apple iPhone has not been doing well. Iv seen more Android phones now.

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[kodiak799]

The Iphone is still the #1 seller. It will soon be knocked off by the S3 (or the next variant), but still a hugely significant share for a single phone. And has always been said, Apple doesn't have much interest in pushing volume in the unprofitable mass market segment. They're content to charge a premium and sell less devices.

But this survey should set-off alarms at Apple. If first-time buyers (teens and pre-teens) are moving toward Android then this threatens the ecosystem model for Apple. It's only a matter of time before that group also shifts their media buying from ITunes to Google and Amazon.

[combatmedic870]

In the medical field....apple rules all.... Its not fair!

[52brandon]

It would be depressing if the reason for getting an android device is just because it's "cool" and not because of it's power or usability.

that is very much the main reason among teenagers. No surprise there. I remember paying more for a sony discman than a Panasonic that had much better features. Kids are all about "coolness"

The Iphone is still the #1 seller. It will soon be knocked off by the S3 (or the next variant), but still a hugely significant share for a single phone. And has always been said, Apple doesn't have much interest in pushing volume in the unprofitable mass market segment. They're content to charge a premium and sell less devices.

But this survey should set-off alarms at Apple. If first-time buyers (teens and pre-teens) are moving toward Android then this threatens the ecosystem model for Apple. It's only a matter of time before that group also shifts their media buying from ITunes to Google and Amazon.

yup. I've said it for the past few months. The S4 will set records. But deservedly so too. It wont just be for the cool factor. But that phone will legitimately revolutionize the mobile phone market. Much like the original iPhone did. I expect to see many firsts in that phone (unbreakable HD display, DDR3 RAM, 8-core monster-power sipper big-little CPU, PowerVR G6630 GPU that is 60x better than the GPUs on the market). I fully expect this phone to be the next great leap forward in the evolution of smartphones

In the medical field....apple rules all.... Its not fair!

as with graphics design as well. But nothing is forever. Their reign is coming to an end in all fields I feel. I knew when Jobs died, the company went with him. That guy was one-of-a-kind. Nobody can replace him, and only he could run apple the way he did

[stillwaiting]

one of my friends who is a teenager has been an iphone fan for the past 3-4 years and just picked up a gnote 2 when his upgrade came along. When I talked with him about it he listed off everything he loved about it and how much better it was than his old iphone(i think it was a 3gs), he also had the classic "all other phones feel mini now" symptom

[mountainbikermark]

I see this new commercial for the silent feature on iPhones with ring favorites only. Wow really cool feature.
I put Whoisit on my Incredible 1 back in late 2010 or early 2011 (don't exactly remember which month) that does the same thing AND gives me individual tones for individual contacts for text, mms, ringer, gmail and K9 mail.
Perhaps the walled garden of ios personalization coming down so slowly is a factor? Jelly Bean is giving the simplicity of use like ios but keeps the individuality capability of Android.

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From a Beano

[dezymond]

I think it all comes down to the phones released. Quality of Android phones has definitely improved as much as the OS has. Put a cheaper price tag on that with a device that feels "premium" like an iPhone and it's hard to ignore. Not to mention the bigger screens, faster specs, etc. Android and the manufacturers have continued to improve their quality but Apple has since lost its way in innovation ever since Jobs passed away. Even the latest Apple devices feel old while the comparison between a GB and JB device on Android is truly night and day in all aspects.