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Thread: Samsung Pokes Fun at Apple Maps in Australia with 'Stranded Vehicle' Demonstrations

  1. Editor in Chief
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    #1

    Samsung Pokes Fun at Apple Maps in Australia with 'Stranded Vehicle' Demonstrations


    Today's Samsung vs. Apple news requires a little bit of back-story. A couple of days ago, Apple Maps got some pretty heavy negative press from none other than the Police Department in Victoria, Australia. Apparently, Apple Maps directions to a city called Mildura in Victory, Australia were so far off that if you followed them you could end up stranded in a remote and "snake-infested" area without water & fuel. In fact, this actually happend to six vehicles who contacted the police for help after becoming lost and/or stranded in this desolate area after following Apple Maps' directions. The Victorian police even issued a statement that Apple Maps was potentially life-threatening and that people shouldn't follow it.

    Today Samsung decided to use this major snafu from Apple to their own marketing advantage. They set up live "stranded vehicle" demonstrations in two different spots: One is in the Southern Cross Station in Melbourne with a loaded VW hippy van, and the other is in the Australia Square in Sydney with a dirty Nissan Patrol 4WD. Both of these "demonstrations" poke indirect fun at the Apple Maps fiasco, with signs that say, "Oops, should have got a Samsung Galaxy S III. Get Navigation you can trust."

    It's hard not to laugh at this clever and creative marketing angle. The fact that Samsung's marketing department thought of this and implemented it in just a couple of days deserves some credit, but we wonder if this "ad campaign" goes a bit too far? What do you think, spot-on or too mean?

    Source: PhoneArena
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    #2
    This is totally over the top and completely unnecessary! I'm disappointed in Samsung! Oh wait....no I'm not. This is hilarious.
    Don't be scared, adb is your friend.
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    How dare they poke fun at the world's most profitable company making a sub-par product?!
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    #4
    Quote Originally Posted by syndicate0017 View Post
    This is totally over the top and completely unnecessary! I'm disappointed in Samsung! Oh wait....no I'm not. This is hilarious.
    I was like...unnecessary..WHAT!? I would have loved it if these were in spots that got on Google Maps too. How awesome would that be.
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    Absolutely hilarious. As good if not better than the comical commericals on tv.
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    Spot on, lol!
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    #7
    Even though I strive to keep journalistic objectivity in my stories, that doesn't mean I can't comment in my own thread. I really loved this clever marketing gimmick from Samsung, and think it is definitely spot-on!
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    C'mon now.

    Who here DIDN'T expect this to happen?

    lawlz.
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    #9
    I don't think I would blindly follow directions from my phone out into the wilderness. Still, this is funny as hell.
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    #10

    m

    Quote Originally Posted by jspradling7 View Post
    I don't think I would blindly follow directions from my phone out into the wilderness. Still, this is funny as hell.
    A lot of iOS users are sheep (not all but a lot)... does it surprise you that they blindly trusted/followed Apple without question?

    Sent from Razr Maxx running Full Throttle Killer Bean
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