With each passing year, Cyber Monday continues to take a chunk out of the consumerist pie that has been feeding Black Friday for years. This year is no exception, and actually set a new record. Cyber Monday sales soared to a record of nearly $2 Billion. These numbers were bolstered by mobile sales, and one of the newer catalysts for this record was a rise in social networking inspired website traffic. Here's a quote with some of the details,
While that 2% traffic bump from social networking sites may seem paltry, when taken in context it is basically a newish category that could point to some future marketing shift. How many of you made purchasing decisions based upon something one of your friends recommended on Facebook or some other social networking platform?Adobe on Tuesday revealed that according to estimates derived from its Adobe Dig*i*tal Index, online shopping on November 26th — Cyber Monday — grew 17% from last year to hit $1.98 billion, approaching $2 billion for the first time.
Mobile grew 100% from 2011 to make up 22% of all Cyber Monday sales according to Adobe’s estimates and Toys and Sporting Goods was the retail category that showed the most growth, followed by Health and Beauty. Interestingly, Adobe states that social networks were responsible for just 2% of referral traffic to retail websites. Facebook and Twitter combined to account for 77% of all referrals from social networks, while Pinterest referrals doubled to 15% of all social referral traffic.