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Thread: Things Grow Bleaker for HTC; Earnings Nosedive 79% in Q3 of 2012

  1. Master Droid
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    #11

    Re: Things Grow Bleaker for HTC; Earnings Nosedive 79% in Q3 of 2012

    Quote Originally Posted by Kenyon1 View Post
    HTC Rezound is an awesome phone and when people ask about it, I say it was the first 720p phone in the US, has beats audio, and still has some kick a specs. But most people just want the hip thing out there. iphone or the s3.

    I also blame poor advertising for their current problems
    Problem is, for many people, Beats Audio is actually a turn-off as some people value true-to-recording quality without an unnecessary bass boost. Besides that...It is somewhat surprising that this happened.

    Breakfast beats worrying.
  2. Droid Ninja
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    #12
    Maybe having two Windows 8 phones will help them out. As others said, poor advertising, poor updates, and poor rollout of top tier devices. Time to make a change.
    What is best in life? "To crush your enemies, to see them driven before you, and to hear the lamentations of their women."
  3. Master Droid
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    #13
    Quote Originally Posted by johnomaz View Post
    I hate to say it, but they did it to themselves in some ways. Poor updates from HTC for phones, non support for some older flagship phones (/cough Thunderbolt). They all look the same which to me sucks. HTC Sense UI sucks. Beats audio was a sham. It was just a software EQ though the headphones were decent. Plus they put out WAY too many phones.
    We can't blame them for not updating the Thunderbolt to ICS- They packaged it and passed it off to Verizon. Verizon has just seemingly squashed the whole thing, I guess in hopes of getting us schmucks with Thunderbolts to sign new contracts and to get new phones. They are to blame for this terrible phone. They should have pulled the Thunderbolt and released the Rezound as it when they clearly were behind the curve at the time in phones and the phone had a boat load of issues. IMO, with a year left on our contracts, VZ and/or HTC should have offered us Rezounds or Inc LTE's as a consolation for putting up with this piece of crap phone and being guinea pigs for VZ's LTE launch.

    Beats was a stupid investment. Even stupider was pulling away from it. Getting Beats headsets with your phone separated HTC from the pack, but they stopped packing them altogether. Now you get Beats software integrated with your phones. Great, I get a more bassy sound.

    And Sense has not kept up with the others. It's slow, laggy, an dorky looking now. Samsung and Moto have breezed past HTC with their UI improvements and innovations. The Galaxy SIII is looking like a game changer. Not only is it still the best phone out there, it is available on every carrier and looks exactly the same everywhere you go. With this strategy and a terrific marketing campaign Samsung built themselves a brand, which HTC did the old fashioned route with the One X, giving exclusivity AT&T and putting out a cracked out verison of the One X on Sprint (rebranded as the "HTC EVO 4G LTE", what a terrible name- confusing since there was already an "HTC EVO 4G." The average consumer, I'd venture to guess, would suspect that the two ere the same phone. How they let Sprint talk them into that one I'll never understand). Add in the Note and now the Note II, why would anyone want an HTC device? Also, their marketing is terrible. Has anyone ever seen an ad for the One X or the EVO 4G LTE? I haven't.

    The Nexus rumors make a ton of sense (no pun intended). HTC gets a chance to break away from their Sense UI, trusting Google to polish their OS, and they also get to build a semi-phablet phone to compete with the Note II. As much as I hate my Thunderbolt and would never get another HTC device again, I hope HTC turns it around and has better luck going forward. They were a huge part during Android's early years, making the first Android phone (the HTC G1), the first Nexus, and breaking the barrier for phone size when they released the EVO 4G. I just hope they don't get bought out by Microsoft or something, and we have to say good-bye to HTC forever..
    Last edited by npro1464; 10-08-2012 at 02:38 PM.
  4. Droid Sensei
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    #14
    I'd say one of their mistakes (that other Android mfrs are also making) is they tweak a phone and give it a different name so the carrier can promote "exclusive" devices. Problem is, you lose scale on your marketing/advertising and the carriers do not promote phones equally.

    Sammie is the only one with the scale and profitability to compete with Apple's advertising. They also leverage their "S" series. Moto and HTC are really asleep at the wheel in that regard.
  5. Droid Ninja
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    #15
    By them leaving all their top tier X line smartphones from Verizon and just going with AT&T and Sprint has not helped them one bit, how can you ignore the largest LTE network in the USA. Looks like their panties are still in a bunch from the Rezound flop on Verizon "which was not Verizons fault" but HTC's late introduction of the device. And don't get me started on the Beats flop, what a wasted $300 million. And they should abandon the non removable under powered batteries in their new line of smartphones.
    Last edited by cybertec69; 10-08-2012 at 03:56 PM.
  6. Junior Droid
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    #16
    btw its not verizons fault for not updating them its the companies when i worked for verizon they dont hit a button to send update...... the manufacturer sends its out via the network by user.... i blame poor management with pumping as many phones out with similar specs out its capitalism if you fail to dominate all the time your company will fail



    really they need to do something about sense laggin up and the bloatware with all their phones and headphones shouldnt sell the phone they need to do something no one else is doing(saying this as my broken tb and eris lay next to my 2 galaxy nex)
    Last edited by DrGalaxy; 10-08-2012 at 04:15 PM.
    Samsung Galaxy Nexus 4.1.1 Jelly Bean w. Nova
  7. Junior Droid
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    #17
    Quote Originally Posted by SquireSCA View Post
    Sense 4.0 is great actually. I think that it appeals to a lot of people. I don't like the "pure Google" look. I think that having a base Google UI makes even the iPhone look relevant again. It's crude in a lot of ways, even on Jelly Bean. Sense adds polish, and it does have some really nice widgets built in that I find useful.

    I run custom ROM's on my devices and on the phone I usually stay with a Sense based one. It's clean, pretty and useful IMHO.
    And in the end, that's what it boils down to... what your opinion of good UI design is. Good UI is simple, clean and unobtrusive. I can't say any of that about Sense. It's in your face, gaudy and completely obtrusive.

    IMHO, Sense is an abomination, just like Moto's skins (and yes, I mean the newer stuff also). BUT, that remains MY opinion, and everyone has their own.

    Quote Originally Posted by npro1464 View Post
    And Sense has not kept up with the others. It's slow, laggy, an dorky looking now. Samsung and Moto have breezed past HTC with their UI improvements and innovations.
    I'll admit, Moto's skin is nicer than Sense... but I still stand by my opinion that TouchWiz is the best skin. Even though skins are horrible anyway. :/
  8. Droid
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    #18
    Quote Originally Posted by Byakushiki

    Problem is, for many people, Beats Audio is actually a turn-off as some people value true-to-recording quality without an unnecessary bass boost. Besides that...It is somewhat surprising that this happened.

    Breakfast beats worrying.
    Ya for most people it's a turn off, but being a college kid Beats Audio is the cool thing to have. It is apart of being a hipster nowadays.
  9. Junior Droid
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    #19
    Quote Originally Posted by Kenyon1 View Post
    Ya for most people it's a turn off, but being a college kid Beats Audio is the cool thing to have. It is apart of being a hipster nowadays.
    ATM-M50's. That's where it's at.

    -College Student

    But yea, I do see a LOT more Beats headsets than I would like to see on campus.
  10. Droid Ninja
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    #20
    I love some of the reasons you guys think HTC is failing because of. Not being able to use 3rd party tether apps? Yea, I don't think so.
    Enthusiasts always think it's those little niche items that kill a brand. Heard the same thing about Saab when it was failing. "They would have been saved if they made an AWD car earlier.". Yea, not.
    It's not Sense. Which I still love BTW.
    It's not tiny batteries, or BEATS audio.
    Someone on the first page nailed it. The guy who said "tiny battery in his point 2" was correct on his point 1...
    One simple thing. The same thing that made Apple great, and is making Sammy great, is killing HTC.
    M A R K E T I N G.

    The brilliant decision to bring your flagship to just ONE carrier initially. Then expand it to a bit player carrier and ignore VZW.
    Then to make commercials with a guy parachuting out of a plane and making this your killer feature:
    "You can take a picture WHILE YOU ARE SHOOTING VIDEO!!!! Cool huh?"
    NO HTC! Do you do ANY research? WHo was the LONE uber nerd clamoring for that feature????
    Anybody EVER shooting a video and thought to yourself: damn I wish I could take a still picture right now.

    They came out with the Rezound and advertised what a killer music player it was and??? They sold a bunch!
    Totally dropped the ball with the marketing "angle" on the ONE and the ONE X, AND the Droid Incredible 4g LTE. Anyone seen that thing advertised AT ALL? Anybody besides us enthusiast even KNOW that phone came out???

    It's saying something when HTC can lose a HUGE fan... like me.

    Back to Moto or Samsung for me come April. Still waiting on that August release date for ICS on my Dinc2....
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