Here is an ironic set of statistics that might frustrate Apple. Apparently, directly after two major Apple events sales of their biggest competitor's phones surged rather than declined. As you can see in the chart above, directly after Apple won the landmark verdict in court against Samsung sales of Samsung's flagship, the Galaxy S III surged. One instance might seem like a fluke, but it happened again just recently, directly after the launch if the new iPhone 5.
A new study from analytics company Localytics shows that Galaxy S3 sales are still high and growing from week to week. The study highlighted particular Galaxy S3 sale spikes in late August and mid-September, directly after Apple’s $1 billion court win against Samsung, and directly after the iPhone 5 launch. Here's a quote with some details,
If you read between the lines it's not hard to see that folks were waiting to see what the specs would be for the new iPhone 5, and afterwards decided that the SGS3 was the better value. Of course, it's also important to note that retailers where having sales on the SGS3 around these same times as well, but that alone couldn't account for the large sales spike. Could Apple's hype-machine and legal shenanigans actually be helping their competition?The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage both drove general attention to Samsung and suggested that Samsung devices were similar enough to iPhones to be an option for many consumers.
The second spike started the week of September 12, when Apple announced the new iPhone 5. Apple’s announcement was quickly followed by hundreds of stories comparing the two phones, most of which again suggested they were similarly capable. That combined with the slowdown in new Galaxy S3 growth seen leading up to Apple’s announcement (week-over-week new devices were the same as the previous week, resulting in 0% growth) suggest that many consumers were waiting to hear about the new iPhone before making a decision.