Samsung Shares Galaxy S III Design Process in Video

[dgstorm]

In the video above, released by Samsung, we get a great glimpse through the design process of the Galaxy S III. Of course, in the past we have heard that Samsung's design language for the SGS3 was "inspired by nature," but the video also goes into how they were inspired by a pebble, and wanted the design to help create an emotional connection with its owner.

Hmmm... that seems like some heady psychological marketing there, but regardless, you may find the video interesting.

Source: SamsungTomorrow (Korean)

[Beskidia]

That was quite the watch. yeah I felt the marketing there. Like there was more to the phone that meets the eye. Looking at the video makes you look at the device in the store slightly differently from now on

[swc2001]

I think the real motivation for Samsung to make this video was to say " See Apple we designed our phone from looking at Rocks,..... We couldnt possibly have copied the i Phone" LOL