Agreed, but the main reason (imo) that vzw locks the phone is to force you to upgrade. A locked phone has an EOL date and no longer gets updated versions of the OS. If you want the latest software, you need the latest phone. If/when you upgrade, you would rather pay $200 for a phone vs. $600. Now they can force you into the plan that benefits them. Just look at how many people are still rocking the OG DROID. For God's sake, I believe they have ICS. I think it pisses VZW off to think people still use that phone and have not renewed there contract. I had planned to do this with my SGS 3 until VZW screwed us with the bootloader. Eventually the EOL for this phone will come and go and I'll be stuck on whatever os until I upgrade to a new phone. This is exactly why I was going to get the Nexus, but thought "no, the SGS 3 has better hardware and will be capable of new OS updates longer than the Nexus will." Oops
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