Samsung has a new 30 second promotional TV commercial for the Samsung Galaxy S III. This new one still uses their "designed for humans" campaign and is very similar to their other ads, but that is not a bad thing. In fact, one could easily see that this is really a brilliant marketing strategy. This type of ad campaign may not appeal to the hardcore tech-heads, but more importantly, it seeks to connect with the average consumer. This very "user-friendly" advertising focus will likely resonate well with a ton of folks out there.
It may not have crazy robot gladiator battles, nor hot chicks on motorcycles, but if you really stop and think about it, those types of marketing strategies focus too much on a certain demographic. Samsung wants to blanket the world with their Android phones. They are off to a great start.