By now, most of you have probably heard the newest rumors reported from The Wall Street Journal that Google plans to expand their Nexus program to a whole new level. When you bring everything together, their grand plan starts to come become clear, and the future of Android could be incredible for the consumer. Supposedly, their new focus will be to create a plethora of Nexus-style pure Google Android devices that will sell in the Google Play Store. Furthermore, according to the report, rather than cherry picking a single manufacturer, they will be working with five different manufacturers on multiple Nexus devices. Here's a breakdown of how things seem to be evolving:
- Rumors begin to surface of a Google Branded Nexus Tablet.
- Google begins selling unlocked Galaxy Nexus on the Google Play Store for only $400, opening the door for the concept of a carrier free, no-contract experience.
- This newest rumor suggests that Google plans to expand this program to include a host of Google branded Nexus devices, including tablets and phones, that come from five different OEMs.
- If this turns out to be true, Google finally finds a way to focus the Android ecosystem and offer a truly Google Android experience for consumers.
Now, obviously, there is some speculation thrown in here, but let's see how far down this rabbit hole we can go. Here's a list of benefits that become obvious: (Feel free to suggest any more I might have missed.)
- This will improve the consistency and accountability of the Android OS and reduce fragmentation. (Which has always been one of the biggest complaints against Android.)
- You can get a purely Google Android phone free of carrier bloatware and add-on UIs.
- Regular updates to the OS will come quicker and more reliably.
- By partnering up with multiple manufacturers for Nexus devices, it gives consumers more choice, but allows Google to control the quality and functionality of the product.
- The consumer will not be locked into a specific carrier or contract. This would force carriers to become more competitive with their pricing.
- The total cost of ownership could potentially be reduced, thus giving you the option to upgrade your phone every year, instead of every two years.
- The phones would be unlocked so the world of custom ROMS and mods would be wide-open for those so inclined. (This would make things easier for devs too.)
It's important to note that Google tried this before back in 2010, but of course, the carriers balked at this. It's not surprising because the carriers love to keep their customers locked into two-year agreements, and they would probably try to fight this tooth and nail. However, this time, Google has built enough of a brand following with Android, that they could pretty easily exert enough pressure to force this into reality. This would represent a major paradigm shift in the way Google handles the Android business, and would show the world that Google is committed to Android in a big way.
It's interesting how this concept would allow Google to continue to be open with Android, yet would also allow them to exert more control and keep things focused. It seems almost paradoxical but this new Nexus convergence seems to merge some of the concepts of Apple's focused design aesthetic with Google's open source mindset. The future evolution of Android could get quite interesting very soon. Share your thoughts.