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Thread: Australian Apple Store Occupied by Paid Samsung Protestors

  1. Editor in Chief
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    #1

    Australian Apple Store Occupied by Paid Samsung Protestors


    Could this be a case of taking a marketing campaign too far? Apparently, Samsung hired a group of "mock" protestors to stand outside an Apple Store in Australia to try and get the iSheep to "Wake Up." At least, that is what they were chanting and it also happens to be the main and only message on an Australian-based Samsung sponsored website found here: Wake Up.

    Up until now, Samsung's marketing campaign has been a subtle and humorous way to poke gentle fun at Apple fans. Now, things could be pushing the envelop on good taste. In fact, not only could this new marketing tactic be stepping over the line, it is ultimately a bit hypocritical. This very same cult-like culture of unbridled fandom with Apple is precisely what Samsung is trying to eventually create with their own products. Will they one day be hiring protestors to stand outside their own stores trying to get sSheep to "Wake Up"?

    It is important to note that this particular campaign is a separate marketing gimmick created by an Australian marketing firm called Tongue, and that it is only going on in Australia, so far. Perhaps it's mostly harmless and humorous to see the lengths to which companies will go in order to lure customers away from the competition. Share your opinion.

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    #2
    My goodness, the fact that Samsung is even willing to pay for this is proof that people place way too much of their personal identification and status as a human being in their phones... it's become worse than cars, IMHO.

    edit: maybe I'm just in a bad mood today... lol
    Last edited by jntdroid; 04-26-2012 at 11:01 AM.
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    #3
    Meh, its marketing. Whether its this, their commercials or billboards...its all the same.
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    Samsung's got some balls over in Australia. Remember last year at the iPhone 4S announcement over in Australia they stood outside and sold like .99 GS2 to people.

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    #5
    At least their doing something. They're getting a lot of hate for this but you gotta take risks sometimes. However, I don't like how the whole "Wake Up" thing isn't very clear for the average consumer.
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    #6
    So stupid. Makes me want to get an iPhone.
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    #7
    Quote Originally Posted by BenLand150 View Post
    At least their doing something. They're getting a lot of hate for this but you gotta take risks sometimes. However, I don't like how the whole "Wake Up" thing isn't very clear for the average consumer.
    I just now got to watch this with sound. I assumed there was something in there about the GS2/3, or heck, even the iPhone... but yeah, vague at best.
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    #8
    this is rather embarrassing.
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    #9
    Am I the only person who thinks this was cool/creative?
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    #10
    What would be really funny is if the protestors got the store wrong, as in protesting outside of one of Sammie's stores....since, you know, the stores are Apple rip-offs.

    But in all honesty this is a little pathetic. You don't usually grow your consumer base or take market share by insulting potential new customers.
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