Amidst poor Q4 numbers HTC is predicting further drops in sales and profit margins amid strong competition. For the fourth quarter, HTC said it earned $369 million, or 44 cents per share, on revenue of $3.42 billion dollars. That’s a revenue drop of more than 2% from a year earlier. The bad news doesn't get any better neither. All Things D goes on to say that HTC reports even more trouble ahead;
CEO Peter Chou put everything in perspective by saying “While short term performance may not meet the results as expected, we have gained further experience and advancement in the areas of brand management and product innovation. These fundamental strengths and the groundwork we have laid will take us into 2012 with a renewed focus and determination.”The company forecast that, for the current quarter, sales will drop to between 65 billion and 70 billion Taiwanese dollars, with gross margins falling to 25 percent from last quarter’s 27 percent. HTC said it expects the dip in margins to be temporary.
With HTC focusing on fewer devices, and putting quality and innovation at the forefront, 2012 should prove to be a better and more profitable year.