Motorola has put out new products at a dizzying rate, often leaving many of it's loyal customers frustrated. In September the DROID Bionic was released, two months later the DROID RAZR was released, and this week the DROID RAZR MAXX and DROID 4 were announced. Moto has released more Android phones than any other manufacturer in a very short span. According to Jha, the RAZR was released so close to the Bionic because of the Bionic's delay, but that doesn't explain the RAZR and RAZR MAXX. Granted, the MAXX is only a battery upgrade, but the idea of releasing pretty much an identical phone so close doesn't quite make a lot of sense. A whole other model, yes, a twin.....not so sure.
This is all about to change though. During a roundtable event at CES, Jha announced that the company plans to release fewer new models this year in an effort to focus on its marketing dollars. The CEO goes on to say “A lot of products that are roughly the same doesn’t drive the market to a new place.” Jha also said the company plans to pursue fewer new ideas in an effort to make more things stick. They introduced the Laptop Dock last year and Jha conceded the fact that it was not a commercial success. He plans on refining the product and still believes in the concept.
With the Google acquisition looking to close in the near future, change is happening at Motorola Mobility and it looks to be for the better. We are sure this will put some smiles of the loyal Motorola fans.
What say you the readers?