The most sought after Android Tablet is under fire for the discovery of it's encrypted bootloader. A 128-bit encryption key stands between modders and the ability to load custom ROMs of their own. HTC was going down the same road and subsequently changed their stance when angry customers hit the social media hubs, slammed the company and demanded they do something.
Appears Transformer Prime users are gearing up to do the same. The movement has been dubbed "Operation unlock bootloader" and will be staged as a social media attack on Asus. This will be interesting to see if the "attack" results in a positive outcome.