Toy maker Hasbro has filed a lawsuit against Asus over the name of its Transformer Prime tablet last week, in a federal district court. Hasbro is worried that the name could be confused with that of its Transformers franchise, not to mention Optimus Prime, the lead Transformer in the animation and film series. Perhaps Hasbro is worried that tablet buyers might see it as a licensed product. Hasbro has already sent out a generic statement about its willingness to "aggressively protect its brands," and we're reaching out to Asus right now. According to court filings, Hasbro's attempting to seal the actual complaint, but we can also see that the company's pursuing a preliminary injunction against Asus as we speak. The court has given Asus 21 days to respond to the complaint.
According to the filing, Hasbro's citing trademarks 2455261, 3689720, 3468487, 76690677 and 85008156. Notably, the last one is a pending trademark for "Transformers Prime," its 2010 animated series. Hasbro would hold that particular trademark for toys, board games, and animated shows.
For more discussions on the new Tegra 3 Asus Transformer Prime Android Tablet, check out the Transformer Prime Forums
Source: The Verge