Samsung Crashes iPhone 4S Launch Party in Australia by Selling $2 SGS2s Next Door
Now, this is the way you compete with someone in the marketplace! You don't need to try and annihilate them with ridiculous lawsuits. You setup shop right next door to their launch party and outsell them with a better product and amazing prices. That is exactly what Samsung recently did to Apple in Australia. Apparently, Samsung opened up a store right next door to Apple's big iPhone 4S launch location in Australia during their launch block party. Not only that, but they offered a crazy special on the Galaxy SII. The promo was the first ten customers each day until Friday, get the Galaxy S II for just $2 without a contract!
The marketing campaign actually worked like gang-busters. Reports are that the lines for the Samsung store are longer than for the Apple store. Take lessons Apple, this is the way free enterprise is supposed to work...
Source: GalaxyForums.net via Engadget