The term multi-touch, since originally being used on the iPhone, has become widely used by many different areas of communications (phones, tablets, computers, etc.). Thanks to that fact, Apple was denied the rights to the term after their appeal to the US Patent Office of Appeal was reviewed recently. The judge that decided could not be awarded to Apple said;
This means Apple must either prove that that two words put together really is something that they created and use the most, otherwise, they cannot own rights to it.Thus, from the foregoing, we find that “multi-touch” not only identifies the technology, but also describes how a user of the goods operates the device. Based on the evidence discussed above, as well as other evidence in the record, we agree with the examining attorney that MULTI-TOUCH indeed is highly descriptive of a feature of the identified goods. We now consider whether applicant has submitted sufficient evidence to establish acquired distinctiveness of this highly descriptive term.
This, if it had gone through, would just mean that we cannot use the term "multi-touch" anymore for all the rumored phones, or even say it without using Apple's word-- and that's not right.