Remember earlier today how we posted HTC’s plans for a major announcement this Thursday? Well, as fun as it was guessing (Could it be a tablet? Unlocked bootloaders? Nexus Three?) thanks to AllThingsD, we now have a better idea what that announcement will be.
Apparently, HTC is investing $300 million dollars into the digital sound company, Beats Electronics. You may have seen this technology inside your HP computers, headphones automobiles and in commercials featuring none other than Dr. Dre himself. In an effort to garner some extra street cred, HTC will have exclusive rights to the tech in their smartphones and will begin integrating Beats audio into their entire line of products. According to HTC, we’ll being seeing the first Beats certified devices before the end of this year.
*UPDATE: Beats has officially confirmed their partnership with HTC ahead of Thursday’s announcement via their Tumblr blog:SOURCE: AllThingsDDear Beats Army:
Today marks an incredible day for sound and Beats by Dr. Dre. We are announcing a partnership with HTC, one of the world’s leading wireless manufacturers. With this announcement, our two brands are coming together to redefine the smart phone category and redefine the way that sound is heard.
This partnership with HTC represents the next phase of our vision, placing the utmost importance on giving smart phone fans the opportunity to hear the highest-quality of sound possible. The Beats team, still led by Dr Dre and Jimmy Iovine, will continue to manage Beats autonomously.
This is truly an incredible chapter for Beats and we are proud to have you with us. Let’s Go!
THE BEATS TEAM