Apparently, HTC is designing an Android phone that is specifically designed to target women as its primary marketing focus. That phone is the HTC Bliss, due to come out later this year. Furthermore, they have been using women only focus groups to design it's features to appeal to women in the 20-30 age range. It's not that they intend to release a phone that is pink, or has a lace design on its housing... supposedly they want to make it more "tech-friendly" for women. Please note, the above pic is not the final phone... it's just a mock-up.
For example, they are putting specific apps on it that have a more feminine appeal, like calorie counters and shopping comparison apps. They also will put a rubberized backing on the phone to make it easier to carry. Another unique feature the phone will have is summed up in this quote,Hmmm... If I were a woman, I'm not sure if I would be happy about this or insulted. In a way, it's nice that a company wants to tailor things to appeal to women and give them specific options. On the other hand, this just screams "stereo-typing" to me. I mean, it's basically saying that most women think they are fat, like to shop, are clumsy, and like shiny doo-dads. While that may be true some of the time, it isn't true all of the time, and I'm sure some men fit that description too. Please sound off in the forums with your perspective on this, especially our women members. (I must admit... I like rubberized backing on phones. We all can be clumsy sometimes, male or female.)The most interesting part about this to me was the fact they plan to have an accessory that attaches to the device with a cable that they are calling a “charm indicator”. Like those little charm things that people had dangling on their old Nokia’s or RAZR back in the day, only this new design will light up and alert the owner of a missed call, or incoming text message, as well as making it easier to pull the phone from tight jeans or a purse as women are always doing.
Source: AndroidCommunity and thisismynext.com