Yesterday, hookbill, brought us a great story regarding Amazon's new Cloud Streaming Media Service. It is such a great product that it obviously has generated a lot of interest.
It apparently has raised a lot of "ire" as well, at least from the music industry. The news of Amazon's "music locker" service came screaming from out of nowhere, as Google and iTunes have been trying to start this type of service for quite some time now.
It begs the question... how did Amazon beat these two behemoths to the punch? The answer is that Amazon didn't get the proper licensing to begin the service, which has been what has held up Google and iTunes all this time. Also, it appears that Amazon didn't even bother to contact the record labels about the service launch before hand either. In fact, industry speculation is that Google will launch their version sometime in May and iTunes will follow suit sometime in June.
The real problem though is the music industry. One example is that Amazon's new free cloud player service competes directly with Sony's "Music Unlimited" subscription based service. Sony Music's spokeswoman Liz Young, had this to say,That seems like a thinly veiled threat. Also, an executive involved in the negotiations, who requested anonymity, commented that the move was,"We hope that they'll reach a new license deal," Young said, "but we're keeping all of our legal options open."Amazon's response to all this hullabaloo was,"somewhat stunning," and further added, "I've never seen a company of their size make an announcement, launch a service and simultaneously say they're trying to get licenses."That seems like a fairly confident stance for them to take. Of course, what we are seeing here is the growing pains of the natural evolution of the way music and other digital media will be handled in the future. Although we are likely to see a rash of lawsuits, it is likely that Amazon will be able to weather this storm and come out with the first "music locker" service to compete in the digital media market of the future."Cloud Player is an application that lets customers manage and play their own music. It's like any number of existing media management applications. We do not need a license to make Cloud Player available. The functionality of saving MP3s to Cloud Drive is the same as if a customer were to save their music to an external hard drive or even iTunes."
Source: Android.net via Engadget and Yahoo! - Reuters