It seems that Verizon and HTC are trying to build up excitement for the new Thunderbolt to 'stratospheric' levels. The phone now has its own official webspot on Verizon's website, and the 'lightning' countdown commercial you see above.
This is a pretty clever marketing strategy for Verizon. The Thunderbolt is really just an improved version of the HTC EVO, but that's actually a pretty impressive thing regardless, as that phone practically single-handedly put Sprint back in the smartphone race.
Building our anticipation for this great device only makes us want it more. What do you guys think?
Source: Verizon - HTC Thunderbolt