Samsung's New Smartphone CPU has its Name Changed from Orion to Exynos 4210

[dgstorm]

Samsung's first dual-core chip, which we have been calling 'Orion' for the past several months, just got its official name. Orion was the internal codename, but it's official resale name is Exynos 4210. Even though it sounds like some nerdy, made up "Dungeons & Dragons" character name, (not knocking D&D, I've played it too), apparently, the marketing folks at Samsung put some serious thought into it and it holds some specific significance. It is an amalgamation of two Greek words: smart (exypnos) and green (prasinos). It is meant to represent Samsung’s new business philosophy of “smart and green”, and is meant to “support the stringent performance and power requirements of mobile devices.” Production on this new chip begins next month. Since it was fairly short, below is their full press release.

Samsung Assigns New Nomenclature to Application Processor Family

SEOUL--(Korea Newswire) February 11, 2011 -- Samsung Electronics Co., Ltd., a world leader in advanced semiconductor solutions, today announced a new brand name for its application processor family. Exynos will be applied to Samsung's application processors, which are designed to power mobile devices such as smartphonesand tablets.

"Application processors for the mobile market are one of the flagship products in our semiconductor business," saidSeh-Woong Jeong, executive vice president of marketing, System LSI Division, Samsung Electronics. "We are excited to introduce the brand name of Exynos for Samsung's application processorfamily. As consumers demand more from their mobile products, Samsung's Exynos chips will be the power inside enabling the coolest HD multi-media features with even longer battery life."

Exynos associates Samsung's "smart and green" strategy adopted by its semiconductor devices and solutions developed specifically to support the stringent performance and power requirements of mobile devices. Smart refers to high-performance aspect and Green represents low power features of Samsung's application processors. Exynos originates from the Greek words smart (exypnos) and green (prasinos).

The new naming system will be first applied to the dual core processor codenamed Orion, which was announced in September 2010. Carrying the name Exynos 4210, Samsung's powerful 1GHz dual-core application processor is scheduled for production next month.