I used to have a Blackberry and loved it. I've owned 5 in my lifetime, and I've been a Verizon customer since I had a cell phone at the age of 18. I like to think I'm kind of in tune with what's going on in the cell phone world and what works great on the Verizon network and where the action is.
I've known for a while that Blackberry had lost it's luster... you can just tell. There is less marketing material around the Verizon stores, less commercials on television... less buzz on the internet... just, well, less everything Blackberry/RIMM.
I didn't have an idea just how bad it was though. Android is killing Blackberry on Verizon's network.. literally. I can't imagine how bad it must be for Blackberry on other networks as well. As bad as it is now, it might get even worse. If Verizon has to advertise not only Android but the iPhone on their network where does that leave Blackberry in the next year? Two years out?
If you take a look at these sales numbers you'll see some really surprising numbers.
November sales show that over 80% were Android
46 percent of those sales were of the Droid variants
In December of 2008, RIM was touting the Blackberry as Verizon's best selling device. Now it seems to simply be an afterthought. Sales have declined by 45% year over year and the projection is that they will decline another 49% year over year in the 4th quarter.
The question is, will the newest version of the Blackberry OS save them? I think not. Will the playbook be a big sales drive? Again, too little too late.
So the question really becomes - what will happen to RIM? Are they destined to die a slow death? I can see no other future for them unless they get bought out and merged with another player to form a more powerful competitor.
What are your thoughts?
(Source: All Things D)