I noticed a dead pixel today when restarting my phone. I called VZW and told them I was past my 30 days and asked what I could do. They transferred me to Tech Support and he had me remove battery, hold power for 30 secs and restart. That didn't fix it so he said "ok your phone is warrantied for 1 year and we will send a new phone"
So after the 30 days, 1 dead pixel no hassle getting another phone. This is good news for all of us who may have this prob in future.