From the "What is covered?" link on the squaretrade website:
All cell phones except iPhones (for which we have a special plan) are covered for the replacement cost of the phone, up to a maximum of the amount selected, or the price you paid which is listed on your item receipt,
whichever is less.
So, if you got a NE2 deal and paid only $100-$200, (or even $49 now) you will only be covered for the price that you paid...NOT the $499 that they would have you believe.
Also,
No Coverage from Loss: There is no coverage against lost or stolen phones.
So, basically, you pay
a little less, but you get
a lot less.