What plenty of things do you have, that you’ve obtained for free and keep obtaining pretty much daily/weekly? Yes - these are apps! I bet the majority of apps on your iPhone or iPad belong to a freemium model - free to download with in-app purchase inside or free with ads.
Question is - why does this trend of moving to a freemium model exist at all? Why so?
We’ve passed the App Store 5 years anniversary this summer, let’s dig a bit into reasons why free apps dominate. Mary Ellen from Flurry shares her vision on paid apps vs.free -
The History of App Pricing, And Why Most Apps Are Free