Here is a link to an article by Farhad Manjoo, Slate magazine's technology columnist, in response to Verizon's new data plan. He advocates charging for data tiers only, eliminating equipment access fees. He suggests that Verizon's plan presents an opportunity for AT&T and other rivals to present tiered data plans that offer an cheaper alternative but are still profitable.
Verizon unlimited data: Listen up, wireless carriers. Here’s the perfect wireless plan. - Slate Magazine