I think it's long overdue. Frankly, it bothers me the most because people call all Android phones "Droids." Someone mint say, "Oh cool, is that a Droid?" and I have to explain to them that it is an HTC Thunderbolt running Googles Android operating system and that George Lucas doesn't get paid royalties when Verizon sells them. Then I get an, "Oh.." and a look of disappointment, as if my phone would have been cooler if it had been "a Droid"
And today, they have countless phones labelled as "Droids" and usually the labeling is arbitrary and has nothing to do with how good the phone is. The Charge was a dud and was definitely worse then the Thunderbolt, but Verizon nonetheless gave the Charge the Droid labelling. The Razr and Bionic can't hold a match to the Galaxy Nexus, but both are "Droids" while the Nexus is not. "Droid" phones arent different in appearance, look or feel in any way. HTC "Droids" run the same Sense and Motorola "Droids" run the same Blur overlays that their other phones do. So, what's the point?
To me, "Droid" will always be the original Motorola Droid that first came out in Nov 2009. I'll never forget the iPhone attack ad campaign and the mysterious ads that preceded the phone. The backlit slider keyboard, the rugged design, Vanilla Android is what I think of when I hear "Droid" being used in reference to a phone.
Unfortunately, the word is probably a cash cow for Verizon. As always, they are praying on stupid consumers who are too ignorant to comprehend that "Droid" phones are just Android with "Droid" in front of their name. A consumer may seek to have a "Droid" and find that Verizon is the only one that sells them!!!