What blows my mind is that so many of you think its OK to sell the $29.99 unlimited plan and give the customer something else. Its not up to the customers to know when Verizon's cut off is. Its the responsibility of the retailer to inform the customers and to NOT sell the service when they know it won't be honored.
Obviously I did not know it had to be activated by 7/7. If I did I wouldn't be here to ask for advice. But all I'm really getting is "you are out of luck and should've known". Oh well.