I realize they claim they're creating their own app, but when that's unleashed, who knows.
does anyone know if an app is already out there which will read Microsoft Tags, and possibly to create them? the API is available, and there's even Java and PHP code for it.
MS is doing their own app, and it's listed as coming soon. Soon after everyone else I expect.
Doubt you'll get much more support than that for a tagging technology that competes with QR code unless there is a reason to integrate this proprietary solution into Android apps that do useful things with tags. For now, all you really need is a scanner that can convert the tag into a URL and open a browser. The rest of it is just chest beating.