As the thread title says...
"After reaching a milestone of 20 billion app installations back in June, Google has announced that its digital storefront, Google Play, has passed 25 billion downloads with over 675,000 available apps and games. To commemorate the occasion, the company will be offering deals on apps, music, movies, and books over the next five days, including $0.25 games from Electronic Arts, Rovio, Gameloft, and others."
Via the Verge
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