Can you change your Gmail name/address? While in the store I was in a hurry and popped up my name. I really would like to change it. Is this possible?
at this time, you can change the address linked to your phone by factory resetting, but any apps you purchased with the other address will stay with that address.
you can change the address in the market, as in what address you are contacted at, but it's still going to charge to CC listed under the address used to sign into the market, which is the address tied to your phone.
Try Market -> Menu -> Help > managing your account > changing your address